“When business is good, people get comfortable. They don’t think as creatively and they don’t exercise as much discipline.”
Since the pandemic, many businesses are down 50-60%. CEO Kathy Bowman Atkins breaks this down and ways to stop your business from hemorrhaging in her latest appearance on The Minding Your Business Podcast hosted by Ron Brooks.
“People are beginning to get back up, and they’re resilient.”
Reem Kharbat of The Entrepreneur Accelerator invited our CEO Kathy on to discuss what to DO to come out of the crisis. She discusses our Emergence, Resurgence, and Convergence planning in detail, financial planning, loans, and leadership adaptation.
By the end of this episode, you will learn the value of telling the truth, the balance between cash and profits, and educating yourself on what you can do better. Stay tuned!
“Join Kathy Atkins of The Lattitude Group as she breaks down Strategic Planning during these trying times.
The Strategic Planning must be centered around how to keep the company viable through the crisis and maintain as many key resources as possible in the meantime. That is especially difficult given the uncertainty of the length and depth of the crisis. Nonetheless, that is the task at hand, and it is a weekly one at the least, and most likely a daily one.
The first half of this episode we focus on the other planning you need to be doing now, which is also different than what you’ve typically done, IF YOU’VE BEEN DOING ANY PLANNING before. If you haven’t I hope this experience helps you realize the necessity of doing so systematically, with a change management/accountability system in place so that you are better prepared to deal with small to catastrophic changes.”
-Christopher D. McAuliffe, host of The Coaching Show
