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Working on Your Business
Kathy Bowman Atkins, President of The Lattitude Group, was guest speaker at the September meeting of the Triad Chapter of the National Association of Women Business Owners (NAWBO). She spoke about the difference between working IN your business and working ON your business, which are totally different in scope. Business owners who work tactically rather than strategically often risk personal and professional burn out. Ways to avoid this trap and achieve personal and professional equilibrium were right on target for the group.